WHO

World Health
Organization

Goodville team worked with the World Health Organization to develop and introduce a unique in-game character, Florence, WHO's public consultant. Florence helps players to better understand themselves by offering advice (provided by WHO) to achieve and maintain emotional wellbeing on a daily basis.
1.3M
players interact with Florence at least once
800K
players completed Florence’s questline
2K+
average daily interactions with Florence
WHO Gaming First
Goodville is a unique case for the video game industry - where WHO directly collaborates with developers at this level.
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Reviews

User Reviews

“I would like to commend you and the team. This is a very attractive addition to gameplay.”
Jenny Craine
“The app has actually educated me and helped me be more self aware, thanks Goodville team and WHO, interesting move, keep waiting for more.”
Amanda Zhao
Next Steps

Gaming Task Force

As a part of Gaming Task Force - WHO established initiative -  we continue to cooperate with WHO engaging the games industry as a channel to communicate health information. The Gaming Task Force aims to inspire the video games industry and community to take action to promote better health and wellbeing for all. It aims to achieve six key objectives:
01
To promote solidarity and collaboration around global health issues, including emergencies.
02
To rally the industry to improve its regulations in matters that touch upon the health and wellbeing of its consumers and employees.
03
To inspire community action through health and wellbeing education and activations in games.
04
To share the learnings and experience so that others can follow suit.
05
To improve our understanding of how health and wellbeing activations and regulations in games influence real-world action and behavior change.
06
To mobilize investment for operational costs, events, and campaigns.
Our further cooperation will incentivize players to tune into games for special events, activities and rewards. We are looking for new, meaningful and sustainable ways to make it viable and productive.
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